SITECO and Halliday Lighting announce their new partnership in the Middle East, providing the well-known technical lighting supplier with an established, experienced lighting contractor to deliver projects from start to end across the region. Through in-depth market knowledge and world-class products, the partnership will provide clients with complete exterior lighting solutions.
Having worked closely in the UK for many years, the creation of this partnership for the Middle East builds on a successful history of delivering projects for a range of clients. And, as Halliday Lighting and SITECO both continue to grow in key global markets, having a partnership built on mutual ambition, complementary skills and continuous development ensures that it is the customer base who will benefit the most.
This announcement follows the recent opening of a Halliday Lighting office in the United Arab Emirates and the appointment of a Sales Director for the Middle East with the partnership further reinforcing the commitment by Halliday Lighting to invest in this region for many years to come.
The partnership provides Halliday Lighting with a comprehensive range of LED fittings from a well-respected, globally recognised brand to supply and install for their clients across a number of sectors and applications. The portfolio of available products, as well as the opportunity to collaborate on customised fittings to meet client specifications, ensures that Halliday Lighting can support clients in sectors including aviation, ports, industries and sport to deliver high-quality lighting solutions.
Through this partnership, SITECO demonstrate their confidence in the experience of Halliday Lighting in being able to drive business and grow a brand through the concentrated efforts of local employees alongside the support of a global team. The full turnkey capabilities in-house at Halliday Lighting coupled with products from SITECO ensures that the customer base for both companies in this growing Middle East market can be served efficiently through a complete solutions offering.
Paul Coggins, Managing Director (UK and Ireland) at SITECO:
“I am delighted to see the long-standing relationship between Halliday Lighting and SITECO develop internationally. This new partnership will help drive our common growth objectives for the Middle East region and beyond. The powerful combination of Halliday Lighting’s on site know-how and the local technical expertise of our SITECO team in the region creates a compelling solution for any client.”
Kirit Panchal, Sales Director – MEA & APAC for Halliday Lighting:
“SITECO is undoubtedly a hugely respected global brand when it comes to lighting technology. And together, we share a common goal in providing world-class lighting solutions tailored to project needs in the most cost-effective way.
With the opening of a new office in Dubai, Halliday Lighting reinforce our commitment to international business by remaining close to customers across the Middle East and leveraging on our core competency of delivering full turnkey solutions for exterior lighting. We look forward to maximising our partnership with SITECO for clients in the Middle East and internationally.”
